Email Marketing Strategy
While it will take hard work and persistence, building an email marketing strategy is an important key to your business’ success. You have to ensure that your efforts are focused on the right audience. If you are talking with the wrong people, your email marketing strategy isn’t working very well for your advantage. With email marketing, your goal is to get some attention. It may take a few tries to get it exactly right. Stop using a technique if it’s not getting the results you expected. Try a variety of techniques until you find those that work best for your business.
Email Marketing Tips
When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Email Marketing Messages
If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.
The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that Smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.
Have a strong call to action in your email marketing campaign and position it to be seen, offer a clear call to action and deliver it in a way that can’t be missed.
Now that you’ve read this article, apply these tips, and you’re sure to see results. Feel free to experiment with what you’ve learned and develop new strategies of your own email marketing.