Email Marketing Tips For Your Business

 

email marketing tips

Email Marketing Strategy

While it will take hard work and persistence, building an email marketing strategy is an important key to your business’ success. You have to ensure that your efforts are focused on the right audience. If you are talking with the wrong people, your email marketing strategy isn’t working very well for your advantage.  With email marketing, your goal is to get some attention. It may take a few tries to get it exactly right. Stop using a technique if it’s not getting the results you expected. Try a variety of techniques until you find those that work best for your business.

Email Marketing Tips

When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.

Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

Email Marketing Messages

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.

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If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.

Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that Smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.

Have a strong call to action in your email marketing campaign and position it to be seen, offer a clear call to action and deliver it in a way that can’t be missed.

Now that you’ve read this article, apply these tips, and you’re sure to see results. Feel free to experiment with what you’ve learned and develop new strategies of your own email marketing.

Choosing a Greener Lifestyle

Adopting a greener lifestyle saves the planet and saves you money as well – so really, it’s a win-win situation here!  With a few ideas, a little nudge, a little getting used-to and you’re all well on your way to going green.

protect man

Accountable for our own actions

Considering that the effects of climate change are undeniably being felt around the world today, it’s about time we start getting ourselves accountable for our own actions (or shall we say non-action?).

It’s true that the world continues to change and will continue evolving, but the way we callously living on this planet is a big contributing factor in accelerating these changes in ways that are putting so many lives in peril.

What you may be doing (or not doing) right now may seem like a small fraction considering the current state of our environment but remember that big changes starts from small actions.  A movement comes from the collective effort to create such changes.

A simple effort to go greener will come a long way in saving our planet – that is for sure.

Green living tips for a greener lifestyle

So, are you ready?  Here are a few tips to get you started on your green transformation:

Be wary of your energy consumption

  • Mind the lights whenever you vacate a room. Make it a habit to turn off the lights once you leave a room, better yet, make use of natural lights!
  • Turn your appliances off when not in use.  Turning the ‘off’ switch oftentimes just puts it on standby mode – see that red and or green light?  You have to unplug it.
  • Use the washing machine or dishwasher wisely.  Make sure that your laundry/dirty dishes are enough to fit one loading.  Seriously, if it’s just a piece or two, you better just hand wash it.
  • Opt for energy saving appliances whenever possible, it may cost a little more at first but it’ll save you more money in the long run.

Save water

  • Consider using pail or bucket when cleaning your car.
  • Take shorter shower, it’ll save you water and energy for the heater as well.
  • As mentioned above, use your washing machine and dish washer wisely, one loading of these appliances consume so much water.
  • Make it a habit to shut close faucets when not in use ‘yet’ say for example when brushing your teeth – you don’t have to keep the water running as you brush your teeth.

Use your car sparingly

  • Take any chance you can get to just ‘walk’ or even run.  It’s healthier, saves you gas and spare the air of pollutants as well.
  • Consider taking public transportation or taking a lift instead.
  • Bicycle! Turn into biking!

Smart eating

  • Buy from your local farmer’s market
  • Opt for organically grown produce – it’s healthier both for you and the environment!
  • Make use of your kitchen, cook your own food!

Shop wisely

  • Buy only when you really have to.
  • Consider garage sales or buying secondhand products online.
  • Opt for products made from recyclable materials.

Skip bottled waters

  • Invest in a good water purifier instead.
  • Bring your water canister/jug wherever you go.

Recycle, reduce, reuse

  • Make it a habit.  Throwaways or disposable items sound convenient but recycling, reducing and reusing is way cooler!!!
  • Opt for recyclable materials, skip plastics.  Remember, plastics are forever, they don’t biodegrade.
  • Make use of your creativity and think outside the box – what may seem like a trash may not after all a trash yet!

recycling, legislation

Is Working From Home Overrated?

Image courtesy of photostock / FreeDigitalPhotos.net

While there are those who would refuse to consider working from home or working at home a ‘legit’ job, there are also those who think of it like it’s the coolest thing on earth!  And why not, you get to work even if you don’t go to work, errr that is because you technically work from home. Nonetheless, it does seem like it’s a cool thing, right?

Working from home can really be that cool and obviously it does have its perks, but don’t get carried away just yet.  The very idea of working from home may give some people the notion of having the ‘luxury’ of free time.  Like you can work only when or sometimes even where you want to – say start the work on Tuesdays instead of the dreaded Mondays, or work while enjoying the beach or hanging out at Starbucks for instance.  Or work only if you feel like it. Well, not quite the case.

I’m sorry to burst your bubble but if you’re serious about working from home, you will have to look at it as what it’s supposed to be – work.  It’s still work, you only get to do it at home or somewhere else instead of the office and it just so happens that you don’t have a boss breathing down your neck but then again, it’s still work.

Working from home, whether you have your own home business or online business, or  you’re still working for a company and only given the option to work from home, does not necessarily mean that you can work only when you want to.

If you’re working for a company – you still need to answer to someone, probably, a higher authority that you need to report to.  So frankly, you can’t just say I don’t have it yet cause I don’t feel like working yet.  I don’t think that will fly well to anyone who’s counting on you about something.

If you have your own home business – you are responsible for the success of such and your work attitude will readily reflect on your business’ standing.  Not to mention that you’ll have to deal with other people as well in the course of your business and such will require commitment as well.

Image courtesy of digitalart / FreeDigitalPhotos.net

Sure, you can work only when you want to.

As long as you’re meeting deadlines or delivering results then you can very well work only when you want to.  But the reality is that you’re going to need a strong sense of dedication if you really want to succeed at working from home.  Of course that is if you’re planning to really choose it over your ‘regular work’ and that you intend to make a living out of it.

The truth is that there will be days that even if you don’t feel like working, you simply have to, because the bottom line is that you have to be responsible –yes, even when working at home.

Sure you can reschedule the things that needed to be done, push some of it so you could have your free time to relax, go out or simply to give in to your ‘not-up-for-it’ mood.  But caution should be taken, because giving in to this habit of pushing things off may result to an overwhelming work load and cramming in the end that could very well contribute to stress.

Work while lounging at the beach.

Sounds pretty cool, huh!  Well, it’ll be a stretch to do this.  Sure you can check your email and stuff while you’re on vacation (the wonders of internet and gadgets, I know!), but seriously, work while on the beach?  Isn’t the whole purpose of being on the beach is to relax?  So why would you want to work?  I doubt if your brain will even cooperate with the idea of ‘working’ when it’s obviously on vacation mode – given the feel of sand under your feet, the sun on your face, the smell of the ocean…you know the works.

Working from home does give you the flexibility to work outside of the office, given of course that you have your laptop and all.  As the name implies, work at home, basically, you’re creating an office right at your home.  So the idea of working while on the beach or while hanging out at Starbucks sounds a little impractical.

When you’re out and about, of course there will be distractions, there will be certain limitations (your laptop may not have all the files you need because it’s on your desktop at home), not to mention that the whole idea of going out or vacationing is to relax if not to socialize!

Sure, you can check, keep up with the on goings and attend to urgent cases – while on the beach or wherever.  But work like seriously work?  Hmmm, haven’t you had enough working to do at home since you’re working from home?

create your own inspired life

Discovering the Vibrant Streets of San Francisco

mural 2

You never know what could happen when you hit the streets of San Francisco! San Francisco is simply overflowing with artists – painters, sculptors, dancers, musicians!

Nothing says that better than this video. Walking around I ran into Wayne, local celebrity and musician who claims to be able to play any instrument! He let me join in as he sang his song for us in front of this beautiful mural.

He is really amazing, wonderful voice, wonderful personality!  And what about that mural –   badass artwork right there, right?

I really love my leisurely walks around my neighborhood – to be quite frankly, it has become some sort of therapy for me.  I’m finding balance in me whenever I spend time with nature, walking along the beach.

Or I’m reconnecting to my passion in arts whenever I bump into artists like Wayne here or see artworks like these amazing murals.

This is the beauty of having the freedom to live life the way you want it.  You don’t miss the good stuff, the really beautiful things and amazing people that surround you.

It is indeed a beautiful world, sometimes we’re just too caught up with making a living that we have forgotten how to really live.

So, this life I have now?  This is my dream life, having the freedom to empower myself without being restricted by ‘lack’ of time or opportunity.

create your own inspired life

Tips for Living an Eco-friendly Lifestyle

eco-friendly lifestyleImage courtesy of nokhoog_buchachon / FreeDigitalPhotos.net

It would not take too much to adapt an eco-friendly lifestyle, I believe that awareness and education is the key here.  With the advancement of technology our life style changes as well.  From all gadgets and appliances imaginable to newly invented products aimed to make life even more ‘comfortable’ for us.  While we’re choosing ease and comfort ability all the time we’re also harming our planet by leaving carbon footprints with the energy we’re using and trash we’re producing.

Ways to start an eco-friendly lifestyle

green livingImage courtesy of Stuart Miles / FreeDigitalPhotos.net

You don’t have to go green all the way all at once, that may overwhelm you and your family and may even result to abandoning the plan all together.  It’s preferable to start small and let yourselves adjust and adapt to the new ways and then gently introduce new green ways from there.

First off, be wary of the disposable items you’re using at home.  From cups to papers to coffee stirrers.  These will accumulate in time and you wouldn’t imagine how much trash this planet will have to deal with from your family’s garbage alone.  You don’t have to eliminate the use of disposable altogether, but let’s say limit using those when you’re out on picnics, when you’re home, make use of your glassware or silverware instead.

Opt for fluorescent light bulbs over incandescent light bulbs.  It may cost more than the latter but you’ll notice the significant decrease in your family’s energy consumption.

Use a water purifier instead of buying bottled water.  You pay for your utility bills so why not make the most of it.  Why pay water bill and then add bottled water to your weekly groceries?  Bring refillable jugs wherever you go so that you won’t have to buy bottled water when you’re out and about.  To give you an idea, line up those empty water bottles in your backyard for one week and see how much trash you have accumulated for that week alone.

Although replacing your appliances with energy saving ones will cost you now, in the long run you’ll benefit from the dollars you’ll be able to save from electricity bills.  Having said that, you don’t have to replace all appliances right this moment especially when you don’t have the budget for that, when one appliance broke make sure that you’ll buy a new one with energy saving features.

Develop a habit of scheduling task to conserve water and energy.  Say for example; have a day designated for washing so that you’ll maximize its use rather than running it whenever you feel like doing the laundry.  Imagine having 4-6 pieces of clothing inside a washing machine with the same amount of water and electricity consumption as you would when running it full load.  The same goes for your dishwasher.  If you only have two or three pieces of dishes to wash, hand wash it instead.

living an eco-friendly lifestyleImage courtesy of tongdang / FreeDigitalPhotos.net

Always turn off appliances that are not in used and better yet pull the plug off.  Even if you turned off the TV for example, the little light that you can see still consumes energy.  It may seem very minimal but imagine if millions of TV owners would do that, then it becomes substantially important.  Make it habit to turn off the light as soon as you leave a room.  Open your windows and make use of natural lights whenever you can.

Use eco-friendly bags when shopping and try to limit your plastic bag usage as much as possible.  This may come very bothersome to a lot of people but trust me it does becomes easier as you get used to it.  Soon enough you’ll be offering your own bag to put your groceries into rather than the clerk putting it in another plastic bag.

Support your local farmer’s market and buy their produce.  You’ll not just benefit from consuming organic foods but will also support your farmer’s choice of not using chemicals to boosts their harvest and compete with big companies’ produce.

Always opt for all natural products whenever you can.  Start from using natural deodorizer instead of buying the chemically enhanced ones.  Lemons and vinegar is a great natural deodorizer.

Eco-friendly lifestyle is a choice

These tips are just some of the ideas on how to gradually adapt an eco-friendly lifestyle.  You can research or ask friends and colleagues about their own eco-friendly tips that may work for you as well.  Remember that this lifestyle is a choice.  And making this choice is so much easier when you are aware.  As an empowered woman, I try to create as much awareness and reach out to as much people as I can to help protect this planet.

Earth is our only home, the same home that we’re going to leave to our children’s children and their future generations.  Start today and make your choice to live an eco-friendly lifestyle.

Here’s my video enjoying a time out adoring the beauty of nature:

 

create your own inspired life

Recyclable Arts: For the Soul and the Environment

 recycled artSource: www.recyclart.org

The saying “One man’s trash is another man’s treasure,” may sound a little cliché but for artists who are promoting recyclable arts, it can very well be taken literally.  These artists create master pieces out of other people’s trash.

Claudio Garzon is just one of them.  He creates artworks out of plastic trash that he found along beaches or river.  The recyclable artwork he creates does not only showcase his artistry but also aims to bring ocean awareness – this is very evident in his pieces that usually come in form of turtles and sharks.

seaturtle plas tikobots, Claudio Garzon© Claudio Garzón

Recycling or Upcycling

You can produce arts by recycling or upcycling what you may have previously considered as trash.  You can work from a single material or make use of different pieces and make it work together to produce an artwork.

This is where you can showcase your creativity – by finding the ‘treasure’ within the trash.  By seeing what other people may be missing.  By puttingtogether unlikely bits and pieces.  And by finding the message that comes with it.

Good for the Soul

You may have heard of art therapy and it undoubtedly heals us from within either through relaxation or by touching the inner aspect of our being.  This eventually leads to physical manifestation resulting to improved condition if not a full recovery.

Even with children, arts and crafts play a big role in their development.  Art is oftentimes (and in fact, recommended) used not just in nurturing their raw talent but by giving them the platform where they can maximize self expression.

You can find a sense of peace, fulfillment and happiness whenever you create art.  What we cannot communicate verbally or whatever emotions we have that we cannot seem to express, art is oftentimes the best way to vent out.  Suffice to say, art is definitely good for the soul.

recycled art for kidsSource: www.kinderart.com

Good for the Environment

Trash pollution is undoubtedly one of the serious challenges the world is facing right now.  It comes along with over population and our incessant use ofplastic materials.  Not to mention of course irresponsibility in managing trash and basically lack of respect for the environment.

Making use of trash to create art does not only benefit the environment by limiting trash pollution but by creating awareness as well.  Every recyclable art conveys a message to the world.  Frankly it speaks for itself.

create your own inspired life

Can You Really Make Money By Working At Home?

There is no doubt that the idea of working at home or working from homeis now becoming an option to a lot of people.  While there are those who are very open to the idea and are very optimistic about the thought of living a more meaningful life, there are also those who are a bit condescending and doubt if you can really make money from working at home.

earn online

Image courtesy of thewet / FreeDigitalPhotos.net

So, can you really make money from home?

Of course, it’s very possible!  In fact home businesses are becoming pretty popular now a day’s considering the state of our economy and the pretty much non-existent job security.

With enough drive and patience we can really make a living working from home.  A lot of people are not exactly happy with their jobs or may be couldn’t hardly keep one, so it’s not surprising that many are quite ready to jump (or considering) the idea of a home business.

While it’s true that we all have to make a living, sadly, we oftentimes forget to live.  We tend to get sucked into the vortex of eating-sleeping-working-then-repeat-routine.  This makes the very idea of working from home a very sensible option to break free from a somewhat monotonous existence.

Making money from home.

There are a lot of online business ideas that you can start on your own (sometimes from little to no start-up costs at all).  Having said that, don’t be too quick to grab the first one you see online.

Choices vary from internet marketingadvertising and or freelancing.  It would depend on your preferences – where you think you’re strongest at or which ones you’re most interested in.  It’s not entirely required that you’re already knowledgeable about the concept because you can pretty much learn all about it through online. (You just have to be patient of course.)

Remember to be cautious in choosing which home business idea you’d like to delve into.  Of course you can always try new and other things, maybe even at the same time, but it will considerably boost your confidence and fire your desire to do even more, the sooner you see positive results from working at home.

I will discuss more about these business ideas on my future posts;)

 make money working online

Image courtesy of Stuart Miles  / FreeDigitalPhotos.net

A few pointers before taking the leap.

The ‘world wide web’ is undeniably rich in information and helpful knowledge, but don’t forget that it’s also full of cr*p and opportunist as well.  So, here are my friendly words of advice before you finally decide to work from home and start your very own home business.

Weigh your options first. There are tons of it so don’t get too quick about clicking buttons after buttons.

Make up your mind if it’s really your ‘thing’ – if it is, study it more; if it isn’t, move on.

Research and research some more.  Bumps along the way (just like any businesses) are expected, it doesn’t mean though that it has to be rough, be well prepared.

If you hit a road block, stop, don’t panic but instead relax.  You may be just missing a ‘secret’ passage…or maybe you simply took the wrong turn altogether.

Be brave, be strong and believe.  Really, you can’t expect to go too far if you’re full of doubts to begin your journey with.

Be open.  Open-mindedness will take you a long way.  To learn you must first be willing to be thought.

And lastly – enjoy!

create your own inspired life