Green Festival: Promoting Eco Friendly Shopping of Fair Trade Products

the Green SeaHorse

An Eco Friendly Event

Green Festival is one of the most awaited green events in the US and also the largest and longest-running sustainable and green living event attended by eco-friendly retailers, wholesalers and other green companies.  This eco friendly event raises awareness and promotes education about a greener lifestyle thru ethical shopping.  By being a conscious consumer, we’re empowering the men and women behind every green products and services which in turn will promote a more sustainable development.

The Green Festival is committed to making an eco friendly market place where ethical, organic and fair trade products will be made available and accessible to the public. Cities after cities, this unique, dynamic and powerful platform create awareness that there is a greener option for the consuming public to shop ethically.  Through Green Festival, artisans and other green companies are encouraged to keep their sustainable ways while paving the way to participate in the trading world.

Green Festival, Green Seahorse, Green Goodness!!!

The Green Seahorse is an online eco-friendly retailer committed to making certified organic and fair trade products available to the public.  It’s only fitting that the company will made its first public debut at the Green Festival in San Francisco this coming November 14, 15 and 16, 2014.  The company shares the Green Festival’s mission to promote a more sustainable development by supporting artisans from all over the world.

Creative fair trade products will be part of this green event thru the efforts of The Green Seahorse team – from Tagua Nut Jewelries to artisan crafts (green fashion accessories, holiday or house ornaments and other gift ideas).  With eco friendly displays and samples, the creative brain behind The Green Seahorse guarantees the public that their booth will be one of the greenest in the event.  This is in keeping with the Green Festival’s green commitment to minimize the impact of this fare to the environment.

The Green Seahorse is sealing its green commitment to the environment and artisans from all over the world by participating in the Green Festival.  This green company believes that we can help ease poverty and promote sustainable development through eco friendly shopping of fair trade products.

Email Marketing Tips For Your Business

 

email marketing tips

Email Marketing Strategy

While it will take hard work and persistence, building an email marketing strategy is an important key to your business’ success. You have to ensure that your efforts are focused on the right audience. If you are talking with the wrong people, your email marketing strategy isn’t working very well for your advantage.  With email marketing, your goal is to get some attention. It may take a few tries to get it exactly right. Stop using a technique if it’s not getting the results you expected. Try a variety of techniques until you find those that work best for your business.

Email Marketing Tips

When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.

Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

Email Marketing Messages

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.

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If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.

Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that Smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.

Have a strong call to action in your email marketing campaign and position it to be seen, offer a clear call to action and deliver it in a way that can’t be missed.

Now that you’ve read this article, apply these tips, and you’re sure to see results. Feel free to experiment with what you’ve learned and develop new strategies of your own email marketing.

Is Working From Home Overrated?

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While there are those who would refuse to consider working from home or working at home a ‘legit’ job, there are also those who think of it like it’s the coolest thing on earth!  And why not, you get to work even if you don’t go to work, errr that is because you technically work from home. Nonetheless, it does seem like it’s a cool thing, right?

Working from home can really be that cool and obviously it does have its perks, but don’t get carried away just yet.  The very idea of working from home may give some people the notion of having the ‘luxury’ of free time.  Like you can work only when or sometimes even where you want to – say start the work on Tuesdays instead of the dreaded Mondays, or work while enjoying the beach or hanging out at Starbucks for instance.  Or work only if you feel like it. Well, not quite the case.

I’m sorry to burst your bubble but if you’re serious about working from home, you will have to look at it as what it’s supposed to be – work.  It’s still work, you only get to do it at home or somewhere else instead of the office and it just so happens that you don’t have a boss breathing down your neck but then again, it’s still work.

Working from home, whether you have your own home business or online business, or  you’re still working for a company and only given the option to work from home, does not necessarily mean that you can work only when you want to.

If you’re working for a company – you still need to answer to someone, probably, a higher authority that you need to report to.  So frankly, you can’t just say I don’t have it yet cause I don’t feel like working yet.  I don’t think that will fly well to anyone who’s counting on you about something.

If you have your own home business – you are responsible for the success of such and your work attitude will readily reflect on your business’ standing.  Not to mention that you’ll have to deal with other people as well in the course of your business and such will require commitment as well.

Image courtesy of digitalart / FreeDigitalPhotos.net

Sure, you can work only when you want to.

As long as you’re meeting deadlines or delivering results then you can very well work only when you want to.  But the reality is that you’re going to need a strong sense of dedication if you really want to succeed at working from home.  Of course that is if you’re planning to really choose it over your ‘regular work’ and that you intend to make a living out of it.

The truth is that there will be days that even if you don’t feel like working, you simply have to, because the bottom line is that you have to be responsible –yes, even when working at home.

Sure you can reschedule the things that needed to be done, push some of it so you could have your free time to relax, go out or simply to give in to your ‘not-up-for-it’ mood.  But caution should be taken, because giving in to this habit of pushing things off may result to an overwhelming work load and cramming in the end that could very well contribute to stress.

Work while lounging at the beach.

Sounds pretty cool, huh!  Well, it’ll be a stretch to do this.  Sure you can check your email and stuff while you’re on vacation (the wonders of internet and gadgets, I know!), but seriously, work while on the beach?  Isn’t the whole purpose of being on the beach is to relax?  So why would you want to work?  I doubt if your brain will even cooperate with the idea of ‘working’ when it’s obviously on vacation mode – given the feel of sand under your feet, the sun on your face, the smell of the ocean…you know the works.

Working from home does give you the flexibility to work outside of the office, given of course that you have your laptop and all.  As the name implies, work at home, basically, you’re creating an office right at your home.  So the idea of working while on the beach or while hanging out at Starbucks sounds a little impractical.

When you’re out and about, of course there will be distractions, there will be certain limitations (your laptop may not have all the files you need because it’s on your desktop at home), not to mention that the whole idea of going out or vacationing is to relax if not to socialize!

Sure, you can check, keep up with the on goings and attend to urgent cases – while on the beach or wherever.  But work like seriously work?  Hmmm, haven’t you had enough working to do at home since you’re working from home?

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How to Become the Super Mom!

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Being told that you’re a Super Mom is perhaps every mother’s dream (I know there are those who’d prefer to be the cool mom instead – I actually prefer to be both!), but how exactly do you become one?

Others may think of a super mom as someone who simply have it together – squeaky clean house, well-behaved kids, a career perhaps, or a working mom on top of the gazillion task at home. Now that sounds very ideal – you’re pretty rocking it if you can do all these, right?

Well, the truth of the matter is that super moms were once humans, too.  You know, before the super-ness and all that stuff. I say a super mom is someone who perseveres, someone that is resilient, someone who’s not afraid to make changes if she has to.

Messy, Wacky, Loud

Sure, we all want a regally clean and orderly house, but do a super mom ceases to become one simply because she misses a few spots?  Or because the kids’ toys are on the floor?  Or because the towels are damp and not properly hanged in the bathroom?  One thing is for sure, if you have kids, it could get really messy; in fact it’s bound to happen!  After all, the most fun you’ll have with your kids is when things are messy, the messier, the better – arts and crafts and food and stuff, right?

Now, what about raising kids?  Do we really have a manual for this?  You can always heed your own mom’s advice or your friends’ advice…perhaps even use a trick or two from those reality shows.  But kids are simply unique – that I’m pretty sure about.  You can’t force them to fit into a certain mold.  You have to be open with different parenting style that will work best for your child.

Sure, you wanted your son or daughter to be super behaved, well-mannered and all that, but barking orders every couple of second is not an assurance that they will do what they’re being told.

You may say that you want to be the cool mom and just let them do whatever they want – give them the freedom to become who they are.  Sure, that’s cool, too.  But that could get tricky as well.  For one, they’re kids, they need rules, in as much as they think otherwise – they want rules.

At the end of the day we want nothing but the best for them.  We’re ultimately the ones to decide if our parenting style is working for their own good (and not just so we could project an image of some sort).

I say, a super mom needs to be okay with changes, with variations and with a little experimentation as well when it comes to child rearing.  A super mom is willing to accept when something is not working for the child – even if it does make you look so cool.  After all, mother knows best, right? Hmmm, let’s just say, we all try to know what’s best and we try to give it our best.

 super womanImage courtesy of Michal Marcol / FreeDigitalPhotos.net

Job: Professional MOM

Does your merit of being a super mom lessens because you’re not working aka ‘stay at home mom’?  Of course not!!!  People have different opinions about being a stay at home mom – there are even those who would question the difficulty of staying at home when you’re literally ‘just’ at home?  Well, let’s just say, they simply don’t know what they’re talking about.  They probably should try it and themselves and then perhaps then they’ll be more considerate next time.

Being a SAHM is no joke.  There are those who simply knew that they wanted to do it, be a SAHM.  Then there are those that under some circumstances would have to become one.  Then there are still those who feel like there are really no other choices.  Granted, whatever your case may be – being a SAHM is not a walk in the park.  It’s hard, yes, but it’s very rewarding as well.

You earned your right to be called the super mom if you can truly embrace being a SAHM – forget the haters, I’m pretty sure they have their own issues themselves, lol!

You’re a WAHM, are you a super mom then?

Of course, we also have the ‘work at home moms,’ mothers who can still balance house chores, child rearing and working.  That will be pretty awesome if you can truly manage all these.  But let’s not forget about the reality that sometimes, it may be true that you’re working at home but you’re mind isn’t really at home.

There are WAHMs who are so absorbed and stressed out with their work that they have completely forgotten the whole idea of working at home is to be actually ‘home’ with the kids. It’s very tricky right?  You might think you’re a super mom since after all you’re working at home – well, not quite the case when you’re merely using your home as an office.  Especially when you started seeing your kids as housemates who pretty much fend for themselves while you work, work, and work some more.

Again, to become a super mom, you have to be open with changes – be willing to work a ‘workable’ schedule that will suit your being a mother and being a working mom.  You have to persevere – it may seem hard or uncomfortable or impossible but nevertheless, try.  You have to be resilient – bad days will happen, sometimes more often than we would expect it, but then again shake it off and move on – just keep pushing, keep trying.

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What’s Up With Working Online?

It’s not surprising now a days to find stay at home moms that are choosing to work as well, hence, work at home moms.  Whether it’s to augment the family’s income or to boost confidence and personal development, I personally think it’s a great way to make motherhood even more interesting.

Putting the welfare of the children and of the family is of course always the priority.  But it doesn’t mean that we should let the opportunity to grow pass us by because we’re so focused at being a mom and a wife.

It does help tremendously to accomplish something – help with the family’s finances or affect changes to other people’s lives or even professional growth – to feel validation that you can be more than what you’ve previously thought you can be.

wahm work online Image courtesy of Gualberto107 / FreeDigitalPhotos.net

Why more and more WAHM are online?

Why, basically because technology is becoming more and more accessible and the internet world, undeniably, is here to stay.  Opportunities are being presented in a way that makes online job and or online business a possibility and a doable venture that even stay at home moms can invest into.

Contrary to what we used to think about working online – that only computer savvy people or those who are very well verse about computers can actually work online – today, if you have a computer and an internet connection, you’re off to a good start.

The computer and the internet is only your tools to actually work ‘on line’ but the skills you have – writing, organizing, designing, marketing, etc –  is still what you basically offers.  For instance, you’re good at writing.  You can then look for people who needs help with writing articles or perhaps reviews and offer them your services.  There are lots of freelancing sites where you can create your account and look for every job imaginable.

 sahm work onlineImage courtesy of Michal Marcol / FreeDigitalPhotos.net

You can also keep in touch with your passion, say baking or crafts, and then market it online.  Social media, Facebook, Tweeter, Tumblr, etc. is one of the most effective ways to get your stuff out there.  You can start website or blogs and really develop an online presence for your chosen passion.

Now, you may say you’re not into that kind of stuff – you don’t bake, you’re not exactly crafty and you’re not good at writing.  No worries, because you can always try affiliate marketing.  With affiliate marketing, you are basically the bridge between the costumers and the product and or services.  You provide the link to people where they can get what they’re looking for and you then get paid for affecting such a sale.  Internet marketing may sound very complicated at first, but trust me, it’s something that you can really learn even by yourself (well, of course with the help of web research).

How much money are we talking about?

Well, it depends really on how much time are you willing to invest and which online business are you going for.  Just like any businesses, success varies.  If you really put your mind into it, work hard, invest time and even money,working online can be a good source of income.

Working online is quite perfect for stay at home moms because quite frankly, they don’t have to literally leave the house.  So, it’s a perfect way to still be the stay at home mom – always there for the kids – and earn extra money for the family as well.

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Can You Really Make Money By Working At Home?

There is no doubt that the idea of working at home or working from homeis now becoming an option to a lot of people.  While there are those who are very open to the idea and are very optimistic about the thought of living a more meaningful life, there are also those who are a bit condescending and doubt if you can really make money from working at home.

earn online

Image courtesy of thewet / FreeDigitalPhotos.net

So, can you really make money from home?

Of course, it’s very possible!  In fact home businesses are becoming pretty popular now a day’s considering the state of our economy and the pretty much non-existent job security.

With enough drive and patience we can really make a living working from home.  A lot of people are not exactly happy with their jobs or may be couldn’t hardly keep one, so it’s not surprising that many are quite ready to jump (or considering) the idea of a home business.

While it’s true that we all have to make a living, sadly, we oftentimes forget to live.  We tend to get sucked into the vortex of eating-sleeping-working-then-repeat-routine.  This makes the very idea of working from home a very sensible option to break free from a somewhat monotonous existence.

Making money from home.

There are a lot of online business ideas that you can start on your own (sometimes from little to no start-up costs at all).  Having said that, don’t be too quick to grab the first one you see online.

Choices vary from internet marketingadvertising and or freelancing.  It would depend on your preferences – where you think you’re strongest at or which ones you’re most interested in.  It’s not entirely required that you’re already knowledgeable about the concept because you can pretty much learn all about it through online. (You just have to be patient of course.)

Remember to be cautious in choosing which home business idea you’d like to delve into.  Of course you can always try new and other things, maybe even at the same time, but it will considerably boost your confidence and fire your desire to do even more, the sooner you see positive results from working at home.

I will discuss more about these business ideas on my future posts;)

 make money working online

Image courtesy of Stuart Miles  / FreeDigitalPhotos.net

A few pointers before taking the leap.

The ‘world wide web’ is undeniably rich in information and helpful knowledge, but don’t forget that it’s also full of cr*p and opportunist as well.  So, here are my friendly words of advice before you finally decide to work from home and start your very own home business.

Weigh your options first. There are tons of it so don’t get too quick about clicking buttons after buttons.

Make up your mind if it’s really your ‘thing’ – if it is, study it more; if it isn’t, move on.

Research and research some more.  Bumps along the way (just like any businesses) are expected, it doesn’t mean though that it has to be rough, be well prepared.

If you hit a road block, stop, don’t panic but instead relax.  You may be just missing a ‘secret’ passage…or maybe you simply took the wrong turn altogether.

Be brave, be strong and believe.  Really, you can’t expect to go too far if you’re full of doubts to begin your journey with.

Be open.  Open-mindedness will take you a long way.  To learn you must first be willing to be thought.

And lastly – enjoy!

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Business Ideas that Works

make money working online

Image courtesy of imagerymajestic / FreeDigitalPhotos.net

We have already established that you can really make money by working from home.  Earnings may vary depending on which business ideas you decided to delve into and how much time and effort are you really willing to make – in other words, it’ll depend on how passionate are you with this new business venture.

There are apparent advantages of working from home, not to mention that there’s also a big possibility that you’ll be earning more than you would working on an 8 to 5-hour job.  Deciding to work at home – whether you’re a stay at home mom, just got laid out, or just quit from the workforce – may be the best decision you’re going to make in your life.

And although, you may earn yourself a couple of unsolicited advice from concerned individuals or doubtful look from families or friends as to why you don’t have a ‘real’ job – rest assured that you pretty much get the last laugh on this one.   ‘Cuz really, you can make a living by working from home!

Freelancing

Working as a freelancer online can be a good start.  You basically have a zero start up cost; you simply join a freelancing site and start applying for job based on your set of skills.

The good thing about freelancing is that you get to choose which job are you most interested in, you don’t get to experience that feeling of getting ‘stuck’ at something that drains you because most contracts are short term.

You are basically free to choose which job or people are you willing and most comfortable to work with.  You also get to decide how many hours are you willing to work in a day or in a week – which is perfect for stay at home moms or dads with kids (I know kids are a handful sometimes!)

And although the money you will be earning will depend on the hours you are working or job contracts landed, it’s not bad considering you practically didn’t shell out any dollars to start with.  This can be a good idea for stay at home moms or stay at home dads – because time can be really flexible.

You can actually save up from your earnings working as a freelancer and then later invest in other home business ideas.  And besides, who knows, freelancing online could be the perfect business idea for your given circumstances.

 earn onlineImage courtesy of Pixomar / FreeDigitalPhotos.net

Affiliate Marketing

You have probably heard of this a million times before – affiliate marketing – you make money online by promoting one business’ products or services.  Generally the publisher (you) earns a commission whenever someone follows a link on your blog or website to another site and then sign up or bought products or services.

This business idea requires that you maintain a blog or website where, for instance, you can talk about gardening or baking and then suggest and or promote related affiliate products that you are connected with.  You can target specific niche depending on your blog or website’s theme.

It may take time before you can get your website going and needs work to get more traffic and ideally Google page ranking, but once you get the hang of it affiliate marketing can really bring you serious money.

Web Advertising

This works wonderfully for those who already own a blog or a website (of course you can always start one for this purpose).  Advertisers either pays for the ad space or the number of clicks or conversion their ads received through your site.

There is a considerable traffic generated by those who regularly blogs or update their website – high traffic as well as other considerations such as page rank, page authority and others are being considered by the advertisers.

Unlike in affiliate marketing, there is no need to promote the product and or services.  Ads can simply stay on your blog or website visually (generally on the header or sidebar) and you just go about your thing as usual engaging with your readers and ideally increasing your traffic.

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