Email Marketing Tips For Your Business

 

email marketing tips

Email Marketing Strategy

While it will take hard work and persistence, building an email marketing strategy is an important key to your business’ success. You have to ensure that your efforts are focused on the right audience. If you are talking with the wrong people, your email marketing strategy isn’t working very well for your advantage.  With email marketing, your goal is to get some attention. It may take a few tries to get it exactly right. Stop using a technique if it’s not getting the results you expected. Try a variety of techniques until you find those that work best for your business.

Email Marketing Tips

When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.

Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

Email Marketing Messages

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.

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If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.

Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that Smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.

Have a strong call to action in your email marketing campaign and position it to be seen, offer a clear call to action and deliver it in a way that can’t be missed.

Now that you’ve read this article, apply these tips, and you’re sure to see results. Feel free to experiment with what you’ve learned and develop new strategies of your own email marketing.

How to Overcome the Challenges of Working from Home

challenges of working from homeImage courtesy of africa / FreeDigitalPhotos.net

Working from home certainly has its perks but don’t mistake it as a walk in the park (Rest assured though that it can be a meaningful and enjoyable walk in the park if you really love what you’re doing).  There will be times when you feel that it has become very tedious on your part, you feel a little burnt out, things seems at a standstill or you simply feel like you’re not up to doing anything.

There are ways on how to overcome these challenges, that’s one of the advantages of working from home, you can simply address the issue whichever or however way you want to.  Don’t get too carried away though, you may have the freedom to do as you please, but there are ways on how to deal with these challenges in a more productive way.

Re-assess your work load.

The beauty of working from home is that you have the flexibility to readjust your schedule every now and then.  If specific tasks are becoming tedious for you at the moment, try to re-assess which tasks can you hold off for a while, say delay it for a day or two.

For instance, it’s ideal that you create fresh blog posts every so often, but in reality there will be days when you are simply not up to sharing anything really.  So the best thing to do is to postpone it until an inspiration kicks in rather than spend a considerable amount of time staring blankly on your computer.

You can also outsource some of the work to relieve you of the heavy load – which oftentimes is the main reason for people working from home to wear out easily.  You can outweigh the pros and cons of delegating specific tasks to other people compare to forcing yourself to do too much work load.

You can even be more productive this way.  Let’s say, you can accept a lot more project or deal with other business venture if you can free some of your time by outsourcing.  You can invest all your creativity and energy figuring out something new rather than drowning yourself with tons of paper or data entry works.

Have a break, have a KitKat…or Twinkies…or S’mores…or what have you

break timeImage courtesy of Ambro / FreeDigitalPhotos.net

Accept the fact that there will be days when you can work straight for more than 8 hours a day with gusto and then there will be days as well when an hour on the computer is such a drag.

Again, the beauty of working from home is that you can simply accept that fact and enjoy your down time instead.

This can be a good time to actually have a break:

  • Eat out or invade your kitchen to cook – even if you don’t know how to cook.
  • Take a walk – take a long walk.
  • Watch a movie – perhaps a movie marathon.
  • Use your bath tub – have a bubble bath with essential oils, candles and the works!
  • Listen to your favorite songs – better yet dance to your favorite songs.

Simply put – take a breather.  Working for long hours on the computer everyday can take its toll on you, both physically and mentally.  Sitting still for long hours staring on your computer screen can eventually wear you out.  The key here is to rest your brain and start moving your body, so, have a break!

Remind yourself why you’re working from home.

You ultimately decide to work at home, that means you really want this – probably even more than other people who are also choosing to work from home.

It all comes to managing your time effectively and being responsible.  Don’t abuse the freedom to ‘do as you wish’ to procrastinate on things you should be doing, that way you avoid overworking yourself.

Respect your working schedule.

It’s amazing enough that you can fix your own schedule, when to work, when to not work – having said that, stick to it to make sure you don’t cram in the end or worst miss deadlines.  Remember that just like any ‘real’ job, it also takes dedication to ensure success in working from home.

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The Challenges of Working At Home

In as much as I’m enjoying working at homehaving the freedom to manage my time anyway I want to – it is undeniably challenging as well.

Just like any work – be it a regular 8-5 job or managing a brick and mortar business – working at home also needs discipline and dedication as well.

Don’t be fooled with the idea that working at home means you can sleep all day or lull around in your PJs while you fatten up your bank account.  Seriously, let’s be real here.

work at homeImage courtesy of Ambro/FreeDigitalPhotos.net

Why Work at Home?

With the current state of our economy today plus the fact that job security is pretty much non-existent – having  something that you can either fall back into or provide you with supplemental income proved to be not so much of an option anymore.

Working at home is no longer viewed as risky as it used to be.  In fact, with the right tools, proper guidance and positive mindset you can actually ensure your family’s future by working from home.

The Perks of Working at Home

You basically manage your own timeYes, you can wake up late and work late at night or work early so you can free your evening.  You can go on Holiday vacation with family, you don’t have to miss your kids’ school activities, you get to choose your own ‘break time’ – you pretty much control your schedule.

You are your own boss.  Yes, you’ll be working with other people as well in the course of your home business or working from home, but you get a say on how to go about things.  You don’t have to blindly obey just because you’re told to.

In the same premise, you get all the credits.  You rightfully get the credits for working hard on something that you genuinely believe in.

The Challenges

Not everyone is a believer of this concept – working at home or working from home.  They still view it as good as being unemployed.

For me, these basically are the people who are too afraid to let go of what they have grown accustomed to.  They believe that a ‘real’ job is one where you clock in and clock out every day for 6 days, one where there is a boss, one where you have ‘office mates’ or ‘work mates’  and basically one where you need to go out of the house to ‘go’ to.

Hmmm, isn’t being tied to 9+ hour job per day proved to be stressful?  How about the ‘boss’ who constantly hover or expects too much? And the office politics, the bullying and all?  Don’t forget the time you have to spend traveling to work.

People think that when you’re working at home, you can be bothered anytime of the day since after all you’re just sitting at home, right? Well, not quite.

challenges of working from homeImage courtesy of Ambro/FreeDigitalPhotos.net

Working at home does mean you manage your own time, so the key is managing.  There is still some sort of order you have to deal with.  Yes, at times you can simply just go on a walk if you want to or decide to go AWOL to unwind.  But you get to decide when to do just that.

Say you’re writing an article, it’s not working, you can’t get a hold on a single thought…by all means take a leisurely walk instead, perhaps hang out with some friends for an hour or so. Or let’s say you feel all burnt out, you can then ultimately decide when is the right time to take a leave of absence and take a breather first.

So you see, there has to be some time management in place to make working at home work for you.

Working at home can be very challenging, just like any other ‘real’ job out there.  But I can honestly say that I’m leaving a fuller life – enjoying freedom, security of work and a much meaningful life.

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