An Artist Looking for Other Artist to Help

marketing for artists

I have always been a visual artist.  And although it took a back seat when I became a mom and a teacher, changing my self-image helps me get back right on track.

Now, I have turned myself into this superwoman who can be a mom, an eco-activist, an entrepreneur and an artist all at the same time.

I now have the liberty to embrace my creativity and my passion.  And I’m sending back to the universe what I’ve learned by sharing my stories, hoping I’ll influence other people and artist, motivate them in a away or teach them a thing or two.

One of my dreams is to be able to help artis community to share their visions to the world without selling out, hence the importance of marketing for artist.

A chance meeting: Another lady artist!

It was a privilege to have met Erica Cameron, another artist who also struggle with marketing, like so many artists out there.

We’re artist, we create art works – marketing is the opposite of what art is for us.  For creative people, art is an innate thing, it comes naturally for us to create art – but not the marketing aspect of it!

Even Erica, after listening to a call, realizes the greatness in Empower Network and the importance of setting goals, of knowing your intentions and using that energy to manifest exactly that into your products or whatever it is that you do.

marketing for artist

Why marketing for artist is a big deal

Erica and I, being the artists that we are, have to keep our creative channels open, we need to be able to create – to express ourselves, our emotion.

Based on experience, not having the freedom to do so turn me into an unhappy, almost angry and uninspired mom. When I was able to change my self-image and have decided to go back to what I love the most, which is creating arts, I know instantly that life is possible.

But then again, we’re artist, we can create art, we can present it, but we don’t know how to sell it to the world.  I have an art education, and even completed a masteral program in Fine Arts – but I lack the business know-how.

I was pretty discouraged seeing other artist biting the bullet just to put their artworks out there.  It’s a common problem among artists.  Either you’ll rely on luck as to who sees or who buys your artwork or take a chance and give 50% to 60% to studio galleries.

Marketing for artist proved to be a challenge, putting ourselves out there to share our visions to the world didn’t come as easy as it sounds.


Superwomen on the move to help other artists!

marketing for artist

“We are the super empowered women artists who are going to take the world by storm and become the badasses that we are totally, totally are! And you guys are going to watch it!” – Lisa & Erica

Through Empower Network, I was able to learn a lot about marketing for artist, blogging, social media, and even personal development.  All of these things have led me to the realization that as an artist I’m also an entrepreneur, and that I was my own product.

Being the artist that we are, we have the best and the worst and will come across as over sensitive.  We just internalize things differently and also put it out into the universe in a different way.  Expectedly not everybody understands that all the time.  Neither do they see things the way we see it.

That’s why I’m here, together with my gal Erica, to help so you can be your own business.  We’ll show you how to let your inner happiness shine through.

create your own inspired life

How to Succeed with Your Home-Based Business

 successful home-based businessImage courtesy of kibsri /

You have heard of success stories about people and their home-based business, probably for a hundredth time (if not a thousand times already).  And it’s quite understandable if you’re a little cynical about it.  I would be, too, especially when these people tends to oversell the whole home-based business thing – as if everyone can do it, as if it’s that easy.

The fact of the matter is that: everyone may try it but not everyone will succeed; it can be easy but it’s not always easy.

Home-based business may not be for everyone

The idea of working at home, being your own boss and of course having your own business and or company, is a big draw to a lot of people – both working and those who are  unemployed.

It’s not even surprising that there are those who are quick to jump on the idea of putting up their own home-based business without giving it a second thought.  And although it’s true that sometimes you just have to muster the courage to just do it, it will help tremendously if you’ll do your own research and studying first.

This is basically one of the most common reasons why a lot of people are not succeeding with their home-based business. With so many opportunity available on the internet, they tend to grab one (in some cases too many) too soon.

Bear in mind that you have to know what you’re getting yourself into (especially those who are planning to do this full time); time and money are at stake.  And although there are home-based businesses that will require almost zero start-up costs, still you invest your time and theoretically you’re losing profits you should have been earning had you go for the ‘right’ one.

So how would you know which is the one for you?

You’ll have to know what you’re true skills are, what are you good at?  Know the things that interest you the most, what are you most passionate about?

The answer to these questions will help in steering you into the right direction.  For instance, you’re going to start a website that sells automobile parts and accessories – it may not be the best idea to start with when you’re not really into cars or know too little about cars.  But of course once you learn the whole internet marketing thing – you can basically sell whatever you wanted to by simply choosing affiliates that will help you exactly do that.

Or say for example, you wanted to start your own arts and crafts business where you can create and sell your stuff online – this will work best if you’re really into artsy stuff, more so if you’re an artist yourself.  If that’s the case, it will benefit you creative wise and business wise since you can do your own creation and you don’t have to get the products to sell from other people and you also earn full profit as well.

The importance of knowing what you are most passionate about in determining what home-based business to invest into will also play a big factor on whether you will be successful.

Passion and success really goes hand in hand, I believe that when you’re passionate about something success is inevitable.

success and failureImage courtesy of nonicknamephoto /

Who says home-based business is easy?

Any home-based business just like any other business involves work – and whether that ‘work’ will be easy or not depends on how dedicated you are.  Remember that it can be easy, but it’s not always easy.

Another reason why not everybody succeed in home-based business is that they expected it to be easy and they’re quick to give up once they realized that it involves ‘work’ too.  You have to keep in mind that you don’t know ‘everything’ and nobody expects you to.  But it also means that you will then have to ‘learn’ things in order to know them.

And besides, oftentimes, things seem hard at first but once you get your groove on it, then the easy part happens.  Just like what they say:  the first step is oftentimes the hardest.  If you give up so easily, how can you then enjoy the fruits of your labor?  Errr, that is, given you gave it some kind of ‘trying’ at some point of course.

So, how can you succeed with your home-based business?

Spend time to make your own research and study whatever home-based business you’re interested in.

Know your strengths, i.e. skills, interest, passions.

Set your limit; know how much time and money you are willing to invest.

Expect work.  Again, (for the nth time) it can be easy, but it’s not always easy.  To get to the easy part you’ll have to put work into it first.

Channeling My Passion for Art

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I’m very passionate about art; I have a degree in Fine Arts and even completed a Masters Program around the same time that I starting my own family.  It was quite a challenge, and I can honestly say that it wasn’t easy – but it’s all worth it!

Being able to be there for my kids on their formative years while keeping in touch with my passion for arts is undeniably one of the best decisions I made ever.

I was an art teacher for more than 20 years and also do glass arts – so basically my life revolved around arts.  It’s very much a part of who I am really, I breathe art. I love art!

A burning passion.

I’m a strong believer that keeping your passions in life alive makes you a better person.  It brings out the best in you.  You become this person that can affect other people positively.  You become a source of joy and hope.

Probably you’re thinking that keeping in touch with life’s passion is the last thing we can afford to think of considering that we’re all so caught up with our jobs, making a living and other mundane things that have taken control over our life completely.

But I truly believe that anchoring everything else in your life with your passion will ultimately bring focus and balance.  When you’re passionate about something you make things happen – even things you probably thought you won’t be able to do now feels you can easily accomplish.   Problems or trials or challenges become bearable if not easy.  You see things more clearly.  You make things happen.

For me, channeling my passion for art brings my life in focus and in balance.  It actually paves the way towards freedom for me.  I can honestly say that I’ve regained control of my life living it the way I have always wanted to – spending quality time with my family, traveling to different places, nurturing meaningful relationships, creating a sustainable life and of course creating arts!

When I decided that I’m going to empower myself and break free from whatever it is that is dragging me down to unhappiness – I found my inner strength, the superwoman in me – and started making changes in my life.

These are not easy changes and I even faced harder choices along the way.  I kept going anyway because it was clear to me that arts will always be (and have always been) a part of my life. That I know for sure.  I muster the strength to delve into the business world, a world that is foreign for me, but it didn’t discourage me – I persevered instead!

Now, I’m enjoying my freedom and still channeling my passion for art to continue on making changes to even better my life and to affect other people as well – all while creating a sustainable life for my family!

To Work or Not To Work – Deciding to be a SAHM

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I have heard of stories about mom eventually deciding to be a SAHM (Stay at Home Mom) for practical reasons – like for instance, even if she is working, her salary may just be enough to pay the day care bills.  Point taken, but the thing is, would have she left the workforce by choice?

Then there are those who felt obliged to become a SAHM because they feel guilty that other people will be raising their kids.  But to be honest, of course, you’ll be raising your kids – you will need the help (either a nanny or day care centers or your mom or your in-laws) but you will be raising your own kids.

Although it’s very understandable for working moms to miss this point because they are so occupied with their career or exhausted from working that by the time their turn with the kids comes, all they wanted to do is glue them in front of the TV or put them to bed.  Hence, they feel like they couldn’t do both and opt to be a stay at home – even if they originally wanted to be the working girl.

A mother ‘stuck’ at home

The problem with the situations mentioned above is that, eventually the child or the kids are left with a mom that is depressed, frustrated and uninspired.  I guess the whole point of being with the kids –raising them yourself, nurturing them – has taken a different turn.

The child or children would likely develop emotional or psychological problems – feeling unworthy or undeserving or feel like they are a nuisance that is causing their mother’s heartbreak.  And no children should be made to feel that way.

A mother could easily feel stuck at home – taking care of the kids and managing the house.  Feeling small about the fact that she’s no longer the working woman she used to be and left with the ‘mundane’ task that she felt she’s over qualified to do.

Of course, there’s nothing mundane about being a SAHM.  It is also called work – a 24/7 work…without a salary – because it’s priceless!  So, being a stay at home mom is nothing short of being noble.

Again, it’s understandable why SAHMs are feeling the opposite.  The society has different notions about SAHMs in general.  And peers are not making it any easier.  Hence, more of the pressure is coming from outside factors.  It’s not even a question of whether you would like to raise your kids or not.  Of course you would like to do that, but, there’s always a ‘but’ somewhere there.

working at home

Image courtesy of marin /

How blogging helps a SAHM

If one ultimately decides to be a stay at home mom it has to be because that is where her innermost dreams and hopes and passions lie.  Otherwise, she has to muster the strength to decide to continue working and leave the child to a day care, to a nanny or a sitter.

The reality though is that it’s NOT an easy decision to make.  It’s not exactly a ‘yes or no’ option.

The good thing is that technology has made it possible for SAHMs of today to have a platform where they can use not just for hobby or to release the tension and bottled-up emotions but also to revive their other passions in life.

Blogging provides a SAHM the platform where she can share her passions to other people – either if it’s about the career she used to have – teacher, nurse, realtor, and others, or it’s about that one thing that she has always dreamed about – being a green activist, improving cupcake recipes, creating awareness about organic food for example or humane treatment of animals, the list could go on and on.

Suffice to say that blogging is empowering SAHMs!

It’s been said time and again that journaling helps our personal development, and blogging can be your own take at journaling – and more!

In blogging, you can affect other people’s lives by serving as an inspiration or a motivation.  You can also turn blogging into a business to give you that extra income that you can contribute to your family’s finances or to start your own charity works.

The possibilities are endless, and the best part of it all is that through blogging you can survive being a stay at home mom – a SAHM that is fulfilled, dignified and happy.

To work or not to work

There is no definite answer to this; it will always come down to what you want.  Of course the children are the priority, but it’s the very reason why it has to come down to YOU, you have to know where your innermost dreams and hopes and passions lie.

Turn Your Passion into a Sustainable Business, Part 2 of 2

Stick to your core gift.

lisa at workAgain, a business that is powered by genuine passion can make a whole world of difference – you are simply full of energy – willing to strive for excellence and ready to persevere.

This is where most people fail in their business venture, they lack the passion for it – if something goes inadvertently wrong they are easily swayed by disappointments and would almost instantly just give up.

You have a much greater confidence going into a business that you know you are good at, you believe in what you’re doing and that makes a big difference!

It’s time to sit down and go over the plan; we’re going to turn your passion into a business!

Passion driven or profit driven

What honestly drives you?

turn your passion into business 1In the first part of this article, we talked about what your real passion is and ‘why’ is it calling for you in the hopes to find out what your passions can do for the world in return – how it will affect other people’s lives, what are the intentions behind the passion.

We’re trying to turn your passion into a business but you have to honest with yourself whether you are passion driven or profit driven.

You can’t just suddenly jump into a business simply because you can surf and you want to make money. But, if you are passionate about surfing, and you longed for people to appreciate the sport or the ocean for example, you can then branch out that passion into educating people through greener products to protect the ocean or a surfing clinic, or a surfing store.

When you are passion driven, you strive for excellence and your perseverance is incomparable to those who simply want to make profit out of it.

Ideas will start coming in because you naturally want to make changes other than just make profit. You stick with it regardless of the challenges that will surely come; the only difference is that you may not even view it as challenges but rather just a step you need to go through to push for that passion of yours.

Do you know how to make money?

I know you want to that’s for sure.

env2post1Once you have decided that you’re passion driven and you really want to turn your passion into a business, it’s time to ask yourself, do you know how to make money?

You may say, well you sell a product or a service, you get paid, then you have your money!

Not quite that simple. If you are really serious and want to turn your passion into a business, you will have to know the business aspect of it.

You have to consider the cost of keeping your business. The marketing you need to get your business out there. The employees (if you need them) you need to pay for. If you’re selling products, where or how are you going to deliver your products? If you’re providing services, where and how much your shop or clinic is going to cost you.

Surround yourself with people with varying skills

Know the company you’re keeping

You would want to be surrounded by people with great skills and genuine intent to help you out in the business world. Remember that this business is basically your ‘baby’ so think about it, with whom you are going to entrust your baby with.

Seeking help from family or friends is also an idea, especially if you really want to start small and don’t want to hire people (yet). Or you can also consider getting one or two employees or a business partner.

Educate yourself

It’s time to learn new things!

env2post2You can also choose to educate yourself. Let’s say for example, you really want to start small and wants to do it by yourself (probably at least until the business took off) – you can very well do so! Do your research, ask people, search online, look for similar businesses!

When I started my business, I didn’t know anything about the business aspect of it – I’m an artist and you don’t exactly get business education in art school. But somehow, I persevered; I learned all the stuff I needed to learn to push through with the business.

I understand branding, so that’s a start. I know I have to create a brand that I want to be known for. Being the artist that I am, that part was easy.

Then I learned about drop shipping for my products. I study all about it – terms, wordings, the hows and the whys.

I searched online to learn about how I can market my business. Basically, we want people to know about us – our existence, what we have to offer, it’s all about marketing.

Simply put, I educated myself about my business – I have to, yes, but more so because I want to, because I believe that my passion can make a difference!

See how passion plays a big role in business?

Make an online presence

Today, it has become part of almost every business venture to create presence online – whether it’s social media or blogging.
Why? Well, everybody is almost always online! Whether they’re simply checking on their friends or families, or searching for something, or simply for recreational purposes. People are always online!

So, naturally, that’s where you want your business to be.
Create presence online through social media like Facebook, Twitter, Tumblr or Instagram. Make sure that you’re putting yourself out there for people to see and know about you.

What’s even better is for you to create a blog for your business. Don’t fret! It’s not rocket science, you can easily get your blog going with Blog Beast, it’s an upgraded version of Empower Network’s blogging system, click here to read my article about Blog Beast.

The idea of having a blog for your business is to create presence online and to connect more to your clients or future customers. Through blogging, you can offer more than just the products or services your business is providing – you can share tips, DIYs, updates or even other upcoming projects.

Get ready, brace your heart and then take the launch


You are now set to turn your passion into a business!

Given that you’re about to delve into something that you are passionate about, mixing the business aspect will somehow cause some jitters. That’s highly normal, for one you’re passionate about this so we naturally get excited by just the thought of it.

But keep in mind that you will be tested time and again, (you may not even saw it as ‘challenges’ when your focus is all set to that one goal you fixed your eyes on), don’t get discouraged, don’t let the judgment of other people or your fear of failure to hold you back.

You will soon reap the fruits of your hard work and motivate yourself with the fact that you’re on your way to creating a better life for your family.

Turn your passion into a business and be free!

Businesses take time to build and take time to keep it going. The difference though when you’re in business with something you are passionate about, is that it’s not pure ‘work.’ But rather, an opportunity presented everyday to better yourself in what you are good at and affect people in ways you can only imagine.

You can free yourself from a job that is not only restricting your creativity and passion but robbing you of the opportunity to enjoy life spending time with family or friends doing the things that makes you whole as a person.

Consider turning your passion into a business. You can make it happen. If you want it bad enough, you can make it happen NOW!

Turn Your Passion into a Sustainable Business, Part 1 of 2

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Life is meant to be enjoyed! Of course, who wouldn’t want that? But then again, the reality is that we have to work (even a job that suck!) to support ourselves, more so if we have a family to care for.

We have to work to pay the mortgages, the credit cards, the bills at home, the family’s health care and the list could go on and on and on….I just hope that a family vacation, a trip to Costa Rica or some exotic place is included somewhere there.

Having said that, are you even spending quality time for your family at all? I hope ‘Hi Kids,’ is not your idea of a pep talk, and watching TV side by side while you doze off is your idea of ‘bonding ‘ time.

If it is, then perhaps you should start reassessing your life if you are truly happy and fulfilled with what’s going on, because it does looks like your missing life.

We only live once

Yes, the very reason why NOW is the time we should start living a meaningful one. So you may want to ask yourself now, what your real passions in life are. What it is that one thing you really love the most – aside from your family that is.

In the course of our life – taking care of the family, in my case devoting myself to raising the kids – we somehow lose that connection to what truly makes us happy and alive. Of course it’s a noble thing to care for your love ones, its one thing I never regret doing.

But loosing that connection to my other passion in life, which is arts, somehow derailed my paths from a happy life turning me into a frustrated, almost angry mom.

And having found my way back to what really makes me complete, does not only revive the creativity and inspirations in me, but also paved the way to creating sustainable life for my family.
You, too, can turn your passion into a business. We only live once, remember? So, start living now!

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Turn your passion into a business

The very idea of creating a sustainable business out of your true passions in life is to really make earning a living or ‘working’ a desirable experience for us.

We know that we all have to work, but if you turn your passion into a business, it will make working a meaningful one for you. Working on a business that is powered by genuine passion, can make a whole world of difference.

You are enriching your personal being while at the same time creating a sustainable life for your family. You become this positive ball of energy that rubs off to people around you. Your business will naturally attract good vibes and before you knew it you’re taking off with a business that is making life a meaningful one for you.

So what’s your passion in life?

Start asking yourself what it is that makes you feel alive the most. Do you love to dance, to paint, to bake or to advise and connect to people? Only you can determine what are you most passionate about in life. Once you figure that one out, you can then turn your passion into a business.

Try writing it down, there’s something about seeing your hopes and dreams put into words. It makes it more real, more attainable; it presents itself as a challenge or something you now have to do.

Have you notice that you tend to complete your grocery shopping when you have a list with you? Not only that it serves as a reminder but it kind of give you that compelling urge to do it or buy it since it’s on your list.

So, write it down, don’t be shy – put into words what is it that you love doing or would love to do if given the chance. This is going to be your first step towards creating a sustainable life for your family.

The work begins: turn you passion into a business

env2post4If you already know what your passions are, ask yourself why this passion is calling for you.

Answering the why in these passions will let you decide how you will integrate that into your lifestyle and eventually to how you will conduct your business. Would you like a business online, home-based, brick and mortar and others? Or what responsibility or role you would like to assume in your business?

For instance, I’m passionate about anything green – green living, green arts, green environment. And it’s basically because I want to create changes, changes in how this earth is treated. I want to affect my children positively about being responsible and compassionate of the world we’re living in. I want to help other people thrive in this world while living green and healthy and free to self-expression.

That leads me to decide on having a home-based business so that I can be with my kids more and raise them myself and have more free time for my other passions in life.

I also decided to take on the business head on, and be the main ‘man’ and assume the major responsibility running my home business.

Finding out the whys in your passion will steer you into the right path towards incorporating these hopes and dreams into your life and turn your passion into a business.

It also leads to self exploration which is oftentimes taken for granted because we’re so caught up with the less important things that we’re made to believe to be the main purpose of our existence.

More about the planning stage on my next post about turning your passion into a business.

create your own inspired life